This Saturday, Sept 15th 2018, Coca-Cola Pakistan partnered with WWF-Pakistan and the National Volunteer Program to conduct a beach clean-up activity at the Seaview Beach o to commemorate the International Coastal Clean-up Day. This Day is observed throughout the world, and seeks to draw public attention to the urgent need for everyone to work towards stopping the increasing pollution of the world’s seas and oceans. Pakistan’s beaches being one of the most contributing one’s to the oceans pollution, are already on the red alert area’s for affecting marine life.
The activity was titled, Beaches Without Waste where over one hundred volunteers belonging to the National Volunteer Program (NVP) participated in this drive.
Volunteers included university students, corporate executives, professionals, social activists and members of the digital community. The activity aimed to cleanup over 300,000 square meters of the public beach, with litter collected in separate colour-coded bags for plastic waste, paper waste and other waste, to facilitate recycling as far as possible.
Speaking about the activity, Coca-Cola Pakistan General Manager, Rizwan U. Khan said,
“This activity is a small but significant component of Coca-Cola’s global product packaging policy, ‘World Without Waste’, launched on January 19, 2018, under which the Company will help bring back a bottle or can for every single one that it sells by year 2030. The goal is to make recycling more accessible to achieve 100% collection and recycling by 2030, creating public awareness about what, how, and where to recycle, with continued focus on making all packaging 100% recyclable. Towards this end, the Company is actively partnering with local communities, NGOs, industry, the government, and with consumers, to try and ensure that packaging doesn’t end up where it doesn’t belong.”