In a metropolis like Karachi where ownership of the city if often a hassle by not only the citizens but the pvt sector as well, few brands make genuine efforts to add to the landscape of the city with a softer side. EFU Life Insurance is one such brand.
EFU Insurance over the past year had understood that there is a dire need for a cleaner and better Karachi, and one of the ways to eradicate wall chalking is through wall art, highlighting positive imagery of Pakistan by depiction of Pakistan’s rich culture, festivals, and national monuments.
In 2016, under the guidance of Commissioner Karachi, Mr.Ejaz Ahmed Khan, and his esteemed team of Commissioner Karachi Division, EFU Life initiated ‘Meri Shaan, Mera Pakistan’, a project of beautifying Pakistan through thematic wall art, in association with Abdoz art.
The aim of this campaign is to reclaim different spaces that have depreciated over time. The project has already covered walls at Ayesha Manzil and National Coaching Centre.
After the successful completion of two projects in Karachi; a 2000 sq.ft wall at Ayesha Manzil and a 3000 sq.ft wall of NCC Sports Complex, EFU Life has now extended this project to a third location, the Aga Khan Park, Garden, opposite Ismaili JamaatKhana covering a space of over 7000 sq. ft.
Not only this EFU Life Insurance believed the citizens of Karachi should also be brought together to share and add to the city’s beautification, therefore a competition was launched to encourage participation.
You can follow the brand’s call to action through following hashtags and add to the conversation online.
#MeriShaanMeraPakistan #EFULife #14Aug #LifeMeinKamalKarnaZarooriHai #PakistanZindabad #WallArt #AgaKhanPark
Find more information at: https://www.facebook.com/EFULifeAssurance/