Lifebuoy’s recent project #High5forHandwashing on the Global Hand washing Day has broken a record and some taboos for us. So they’ve achieved Guinness World Record of Most Number of Double High-Fives in a relay in 60 seconds and created history for Pakistan. 3 cheers!


The taboo around washing oneself regularly for keeping hygienic and clean and also as small as washing hands before eating a meal have long been around. Mainly due to the lack of knowledge that as simple as hand washing isn’t really a preventive measure at all.

Families, head of the families, mothers and elder siblings do not set examples by action so at most times it is rubbished off altogether.

The main causes of child mortality – diarrhea and pneumonia. Hand washing with soap is one of the most cost-effective ways to reduce preventable diseases like such. Millions of parents across the world do not have the same privilege often because of a simple lack of hygiene awareness. Hand washing with soap is a simple action, but one that can make a big difference.


Through this initiative, Lifebuoy will give back to society by saving many precious lives, as each High 5 will lead to teaching 5 kids the act of hand washing. Lifebuoy aims to save more and more lives this way under the ‘#HelpAChildReach5’ initiative.

#GlobalHandwashingDay is an annual awareness day celebrated in over 100 countries worldwide. Global Hand washing Day aims to put the global spotlight on hand washing with soap or liquid hand wash as a lifesaving habit. Unilever through its Lifebuoy brand co-founded Global Hand washing Day in 2008. So yes Unilever through Lifebuoy came up with this excellent initiative back in the days, realizing the severity of the health situation across the globe, especially that of children.

Lifebuoy runs the world’s largest hygiene behavior change programme and has already reached over 337 million people across the globe since 2010. As part of Lifebuoy’s commitment to decreasing child mortality and to the Unilever’s Sustainable Living Plan, Lifebuoy is aiming to change the hand washing behavior of one billion people by 2020.


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