#PassASmile with Lays new Pack

Im a fan of interactive digital campaigns and aesthetically beautiful product packaging. That’s one of the many ways to gage if a brand has invested in its consumer promotions with planning and right consumer insights.

So recently one brand got my attention. Lays Pakistan. I saw the beautiful smile packs on digital one day, and was so taken by it.


So I visited their facebook page on and off till the creatively done outdoor was rolled out. Also there is a twitter campaign going on too.

So these new packs are beautifully designed with lots and lots of smiles of different variations. And this has also been incorporated in their digital campaign. Lays with this campaign is encouraging Pakistani’s to spread smiles among each other and create some beautiful selfies!



Recommended: Lays has not only introduced a new flovour of honey and butter (which is my personal fav right now, mainly due to its sweet and salty flavour with the crunch of chips) but has also introduced a consumer promotion with the smiles pack.


So here goes the TVC with our fav model Mikaail and about the consumer promotion with the smiles pack:


You could get a chance to win too! Here’s how:

#PassASmile by sharing your selfie with Lay’s pack on a public post on Facebook, Twitter with the hashtag or Instagram OR upload your selfies on the website http://www.layspassasmile.pk to enter and WIN!

Read T&Cs here: https://www.facebook.com/notes/layspakistan/terms-and-conditions-of-the-selfie-of-the-day-promotion/1365859390107298 

And how could I not submit my entry, so I did!



And so should you, to win amazing prizes with Lays.



Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s