Not many brands take the liberty to talk about Pakistan, and just Pakistan. Most publish and promote branded content and especially on big days and events that are Pakistan specific. This 14th August this was not the case.
Sonehri Bank, along with few other local brands tried changing the Twitterverse for a little while on 14th August by posting some nationalism centric content. A medium that is heavily flooded with politics, party-fights and rivalry these days, saw on 14th Aug, a very different portrayal of Pakistan.
Sonehri Bank initiated a hashtag #SonehraPakistan that went viral on the national day, and trended across Pakistan with beautiful thoughts from all over Pakistan and beyond. Users on Twitter added to conversations like crazy and highlighted so many beautiful aspects of our country that was emotional at many levels!
Hats off to Sonehri Bank for this great and patriotic initiative, I think all brands should follow the follow steps totally :).